Rijksmuseum in Holland’s Clever Advertising Stunt

The Rijksmuseum in Holland had an idea:
Let’s bring the art to the people and then, hopefully, they will come to see more – at the museum.
They took one painting of Rembrandt’s from 1642, “Night Watch” and brought to life the characters in it, placed them in a busy mall and the rest you can see for yourself!
Here’s a link to the actual painting:
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